Laura Moratti: from product to experience, the new challenge of food marketing

As Laura Moratti, Vice President of AMICA CHIPS SPA, tells us, today it is no longer enough to offer a good product: the real competitive advantage lies in the ability to turn it into an experience that can engage customers and create value for them. From the point of view of someone leading a Made in Italy company, the change is clear: -the consumer no longer buys only quality -they look for 𝘀𝘁𝗼𝗿𝗶𝗲𝘀, 𝘃𝗮𝗹𝘂𝗲𝘀, 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝗶𝗲𝘀 Sustainability, traceability and innovative packaging are no longer optional: they are decisive levers of 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴. It is the customer who searches, compares and chooses: ➡️ They want to recognize themselves in your brand ➡️ They want to trust ➡️ They want to “fall in love” Key question for every entrepreneur: 𝗗𝗼𝗲𝘀 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗼𝗿 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁?