Irene Rizzoli: innovate through packaging.

Irene Rizzoli (CEO of Delicious Rizzoli Spa) says that the consumer's choice is made in a few moments: 10–15 seconds in front of the shelf. And it is there that packaging takes on a central and decisive role. In a crowded shelf, with many brands all together, the choice is to remove, not add: clean the product packaging, make it more readable, bring out a few key elements, but consistent with the values ​​and quality of the product. And it is precisely this consistency that makes the difference. The packaging reflects the care that goes into the product. Builds trust. Accompany the choice. And when it really works, the packaging doesn't stop at the shelf: it becomes an experience, a story, a content.