Alfredo Moratti: the art of doing business in perfect symmetry

“Every entrepreneur should look at where they started from...” With these words, 𝗔𝗹𝗳𝗿𝗲𝗱𝗼 𝗠𝗼𝗿𝗮𝘁𝘁𝗶, President of Amica Chips, tells an all-Italian entrepreneurial story, made of passion, vision and concrete dedication. In the interview with Luigi Consiglio CEO of Eccellenze d’Impresa (EDI), Moratti delves into the concept of 𝘀𝘆𝗺𝗺𝗲𝘁𝗿𝘆, a principle that guides his way of doing business: a balance between intuition, passion, vision and foresight, capable of creating a work environment based on order and clarity. Today Alfredo Moratti leads the company like an authentic "conductor", combining tradition and innovation, involving the family and looking to the future with a precise objective: to ensure that the brand founded 35 years ago continues to be a 𝘀𝘆𝗺𝗯𝗼𝗹 𝗼𝗳 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲. Interview conducted during the Italia Del Gusto (IDG DAY 2025) event hosted by Amica Chips and dedicated to the marketing of the future.